So you want to sell cross-border? A Checklist for overseas expansion.
There are many elements which need to be considered before selling overseas. We have put together a checklist, mapping out the process for you.
1. Is your product allowed and do you have marketplace approval?
This may seem obvious, but it is always worth checking. You need to ensure that it is legal to sell your product in a particular country. You should also be aware that there are some “gated” categories on Amazon, you need to receive approval from Amazon themselves before you are allowed to sell on them. (You can find a list of gated categories here.
2. Translation of Content
We have spoken about the importance of high quality translation in a previous blog post. The quality of your product pages overseas is just as important as those in your domestic marketplaces. For Amazon, this means making sure that your bullet points are clear and concise, you have high quality images and a good product description. Poor translations will be glaringly obvious to a customer and will put them off. Clarity E-Commerce Translation will always offer human translations of the highest possible quality.
3. Localisation (Sizes etc.)
Another element to consider is the conversion of elements such as sizes and units. You need to make it as easy as possible for the end user to understand and buy your product. By working with a trusted translation partner, you know you will be getting not only an excellent translation but also a listing which is easy to understand for a native speaker. We will work with you to make sure all sizes and colours are completely localised and to ensure that all units are correct for the overseas marketplace.
Now is the time to be checking your competition. What are they offering the customer and how much are they charging? You need to research how much it will cost to deliver your item overseas and what the marketplace fees will be. You also need to be aware of currency exchange rates, as these can affect profit margins and are ever-changing. Once you have all this information, you will be in a better position to determine what your pricing strategy can be.
5. How much will you charge for shipping?
Shipping your products overseas can be expensive so it is tempting to charge the customer for delivery. This isn’t always the best idea. On eBay for example, items with free shipping have better visibility than those without and therefore your product could become more difficult to find. It might be better to offer free shipping and increase the sales price of your product.
6. How will you handle returns?
You need to be completely aware of a marketplace’s returns policy before listing your products. International returns can cause headaches if not properly researched. If you are participating in FBA, returns will be handled by Amazon. There are also third-party options who will handle returns for you.
7. How will you manage customer service?
The translation of product pages is not the end of the “language work” required to sell overseas. How will you answer questions/complaints/feedback about a product in a foreign language? Google Translate is not enough, meaning will get lost and this will lead to a poor customer experience. Clarity E-Commerce Translation can help you manage your customer service for a monthly fee, meaning you can focus on selling products.
Overall there is a lot you need to check before selling online. Clarity E-Commerce Translation can help with all of these elements.
To find out more about our service, then email us on firstname.lastname@example.org, or give us a call on 0121 286 8068.